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Corporations Are Working With Social Media Influencers to Cancel-Proof Their Racial Justice Initiatives Tracy Jan, Washington Post, March 30, 2021 Days after George Floyd died under the knee of a White police officer, Procter & Gamble began work on an ad campaign aimed at White people simply titled “The Choice.” Over close-up shots of a pale, freckled back, then a single blue eye, these words appeared: “Being White in America is not needing to state your life matters. And when your life matters, you have power. Now is the time to use it.” The call to action on prime-time television from one of the world’s largest advertisers was risky.