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/PRNewswire/ -- Knowde, the only digital marketing and sales platform built for the ingredients, polymers, and chemicals industry, today announced record...
Givaudan – is free to use for R&D and procurement professionals. Suppliers pay for storefronts on the site (via an annual subscription) and get access to digital marketing and e-commerce analytics capabilities, along with analytics to track key performance indicators, including the number of marketing qualified leads (MQLs) and sales qualified leads (SQLs) generated by the storefronts, Knowde co-founder and CEO Ali Amin-Javaheri told FoodNavigator-USA. “What we’ve seen with our other verticals is that suppliers initially use Knowde for lead generation purposes, and as they get mo...