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Givaudan Launches Groundbreaking Consumer Segmentation Tool In North America Focused On Flavor Givaudan teams up with Bellomy to launch FlavorFinders™, a unique patent pending segmentation tool founded on more than a decade of research. News provided by Share this article Share this article CINCINNATI, Ohio, March 4, 2021 /PRNewswire/ -- Givaudan Taste & Wellbeing has partnered with leading market intelligence firm Bellomy to launch FlavorFinders™, a unique research-backed, patent pending segmentation tool that will evolve the way flavor strategy is built, for the North America Market. F...

Givaudan​​ – is free to use for R&D and procurement professionals. Suppliers pay for storefronts on the site (via an annual subscription) and get access to digital marketing and e-commerce analytics capabilities, along with analytics to track key performance indicators, including the number of marketing qualified leads (MQLs) and sales qualified leads (SQLs) generated by the storefronts, Knowde co-founder and CEO Ali Amin-Javaheri told FoodNavigator-USA. “What we’ve seen with our other verticals is that suppliers initially use Knowde for lead generation purposes, and as they get mo...