What I learned from leaning out
After some time away, Publicis•Poke CSO Alison Hoad explains why she's loving leaning back in, praising the ad industry for the flexibility it has afforded her.
Source: campaignlive.co.uk
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Zappar's Caspar Thykier On Augmented Reality's Untapped Potential: 'people Like Reality'
Marketers like shiny new things. Right now, the shiny new thing is the ‘metaverse’: an imaginary behemoth that, despite not yet existing, has somehow subsumed phenomena as diverse as cryptocurrency, massively-multiplayer gaming (MMPG) and augmented reality (AR). We sat down with Caspar Thykier, founder and chief exec of AR specialists Zappar, to talk about AR’s real (rather than imaginary) potential.
Source: thedrum.com
Movers and Shakers: Engine, Grey, Wavemaker, M&C Saatchi, Leo Burnett, Publicis.Poke and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Source: campaignlive.co.uk
Publicis.Poke appoints commerce creative director
Frederico Roberto joined the creative agency last week.
Source: campaignlive.co.uk