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"In the 1930s and 1940s, local surfers had trouble staying in the ocean for more than a half-hour, due to the frigid Alaskan Current turning their skin blue and rubbery," writes columnist Ross Eric Gibson. "They resorted to second-hand sweaters, sometimes treated with oil (a nerdy look for surfers), but they preferred 1890s wool bathing suits, which were 15¢ each at Goodwill. Then in 1959, Jack O'Neill opened his Cowell Beach surf shop where Dream Inn now stands."

On Division of Labor, Lego Education's impact, and Marget Larsen

Marketers like shiny new things. Right now, the shiny new thing is the ‘metaverse’: an imaginary behemoth that, despite not yet existing, has somehow subsumed phenomena as diverse as cryptocurrency, massively-multiplayer gaming (MMPG) and augmented reality (AR). We sat down with Caspar Thykier, founder and chief exec of AR specialists Zappar, to talk about AR’s real (rather than imaginary) potential.

By Andy Flemming, former group creative director at M&C Saatchi, Sydney

As it celebrates its quarter century, Campaign takes a look at the wealth of creative talent and groundbreaking work this radical agency has spawned in its 25 years