Movers and Shakers: Droga5, Wonderhood, KFC, Havas, McCann, Mediahub, Criteo and more
Welcome to Campaign's weekly round-up of hires, departures and promotions across the industry.
Source: campaignlive.co.uk
Page 10 - Amplified Intelligence News Today : Breaking News, Live Updates & Top Stories | Vimarsana
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Top News In Amplified Intelligence Today - Breaking & Trending Today
Seven partners with Amplified Intelligence on attention research program
Major research project will investigate consumer attention across broadcast, advertising and sponsor content
Source: cmo.com.au
Omnicom Media Group takes the next step in turning attention metrics into a valuable KPI for brands
Working with Amplified Intelligence, Omnicom Media Group is working codify attention metrics behaviorally as well as relative impact by platform.
Source: digiday.com
Xaxis' Trent Durfee Joins Global Attention Measurement Platform Amplified Intelligence as Head Of Product
Leading attention measurement platform Amplified Intelligence announce Xaxis’ Trent Durfee has joined the company as its new head of product.
Source: exchangewire.com
Phil Townend joins measurement firm Amplified Intelligence as chief growth officer
Phil Townend joins measurement firm Amplified Intelligence as chief growth officer Details 12 April 2021 Phil Townend, Unruly's former chief revenue officer, has joined audience-based measurement company Amplified Intelligence as chief growth officer to oversee commercial operations, revenue, and strategy. Based in New Zealand, Townend (pictured) told MARKETING-INTERACTIVE he chose to join the company because actual human attention is what all advertising seeks to deliver. "The US$600 billion global media industry is built on proxy metrics such as v...
Source: marketing-interactive.com