The Power Of Instagram: Influencers Are Altering The Restaurant Scene
In more than 20 years at his family’s restaurant, Joel Gonzalez had never seen anything like it. Around 6 p.m. on March 25, 2021, he looked up to find a line
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In more than 20 years at his family’s restaurant, Joel Gonzalez had never seen anything like it. Around 6 p.m. on March 25, 2021, he looked up to find a line
LOS ANGELES -- In more than 20 years at his family's restaurant, Joel Gonzalez had never seen anything like it. Around 6 p.m. on March 25, 2021, he looked up to find a line stretching out the door of Mariscos Corona, the Van Nuys restaurant he runs with his sister. For the next two hours, the siblings did their best to manage the surge of customers eagerly requesting the restaurant's signature dishes: aguachile-stuffed avocados and surf-and-turf burritos.
If the right influencer posts a video of your food and it hits, it can lead to a larger social following and a noticeable increase in revenue.
Free food, getting paid to post and hundreds of thousands of social followers. A look into the world of food influencers.
Plus, one sandwich opens in Culver City while another closes in Downtown, and the NY Times talks more LA pizza