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Lexer hires new VP of marketing based in Australia - Vimarsana News

Lexer hires new VP of marketing based in Australia

Former SaaS, online retail marketer and communications executive joins CDP vendor in newly created role

Source: cmo.com.au
Cross-channel marketing report reveals email marketing is still the O.G. - Vimarsana News

Cross-channel marketing report reveals email marketing is still the O.G.

Customer-centricity and personalization remain key to ecommerce success, as does responsible marketing MELBOURNE, Australia, March 11, 2022 /PRNewswire/ — Dotdigital...

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Aparna GrayPower Retail
How three top women in e-commerce built their brands - Vimarsana News

How three top women in e-commerce built their brands

March 17, 2021 From being ignored by male colleagues to fighting feelings of guilt around working long hours, women in e-commerce (and many other industries) often have to navigate the struggles that come with starting a business while simultaneously fighting gender bias. The National Retail Association, along with online marketing agency dotdigital, held a panel for International Women’s Day to provide advice and expertise for women in e-commerce. The panel discussion brought together Julie Mathers, founder and chief executive officer of ethical e-commerce retailer Flora and Fauna; Sandra...