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Sales of friendship bracelets, T-shirts and other Taylor Swift merchandise has shot through the roof in the lead-up to the singer’s Australian tour.
How a leap to an enterprise-level digital marketing platform paid off for St Frock just as Covid landed
March 17, 2021 From being ignored by male colleagues to fighting feelings of guilt around working long hours, women in e-commerce (and many other industries) often have to navigate the struggles that come with starting a business while simultaneously fighting gender bias. The National Retail Association, along with online marketing agency dotdigital, held a panel for International Women’s Day to provide advice and expertise for women in e-commerce. The panel discussion brought together Julie Mathers, founder and chief executive officer of ethical e-commerce retailer Flora and Fauna; Sandra...