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According to new-age brand founders, many young consumers prioritize brand narratives over products when making buying decisions. They believe that their stories convince consumers for repeat purchases, while others argue that it is the product itself that solves a problem for consumers. Founders of D2C and new-age companies believe that consumers are looking for transparency and resonate with the stories of brands they can be a part of.

In the age of sustainability and brand connect, founders of D2C and new-age companies feel their stories convince consumers for repeat purchases, but others feel that it is the product which convinces the consumer, because it solves a problem for them.

D2c Brands: According to new-age brand founders, many young consumers prioritize brand narratives over products when making buying decisions. They believe that their stories convince consumers for repeat purchases, while others argue that it is the product itself that solves a problem for consumers. Founders of D2C and new-age companies believe that consumers are looking for transparency and resonate with the stories of brands they can be a part of.

The line 'Who Cares?' has shown that coffee aficionados care a lot about where their coffee is sourced from.

From Blue Tokai to Sleepy Owl, a new wave of homegrown coffee roasters are finding success in India.