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Young consumers buying into brand narratives first, say founders of new-age brands

According to new-age brand founders, many young consumers prioritize brand narratives over products when making buying decisions. They believe that their stories convince consumers for repeat purchases, while others argue that it is the product itself that solves a problem for consumers. Founders of D2C and new-age companies believe that consumers are looking for transparency and resonate with the stories of brands they can be a part of.

Kozhikode , Kerala , India , Lucknow , Uttar-pradesh , Jatan-bawa , Bala-sarda , Management-programme-for-business-excellence , Kellogg-marketing-leadership-development-program , Senior-leadership-programme , Offering-college , Northwestern-university

India: Young consumers buying into brand narratives first, say founders of new-age brands

In the age of sustainability and brand connect, founders of D2C and new-age companies feel their stories convince consumers for repeat purchases, but others feel that it is the product which convinces the consumer, because it solves a problem for them.

India , Bala-sarda , Jatan-bawa , Indian-school-of-business , Northwestern-university , Offering-college , Tech-process , High-value-skill , Post-graduate-certificate , Deep-bajaj , Owl-coffee , Arman-sood

D2c Brands: Young consumers buying into brand narratives first, say founders of new-age brands, ET Retail

D2c Brands: According to new-age brand founders, many young consumers prioritize brand narratives over products when making buying decisions. They believe that their stories convince consumers for repeat purchases, while others argue that it is the product itself that solves a problem for consumers. Founders of D2C and new-age companies believe that consumers are looking for transparency and resonate with the stories of brands they can be a part of.

India , Bala-sarda , Jatan-bawa , Deep-bajaj , Owl-coffee , Arman-sood , D2c-brands , Ustainability , 2c , Erfora , Irona

Have any law grads been selected for Shark Tank this season?

Have any law grads been selected for Shark Tank this season?
legallyindia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from legallyindia.com Daily Mail and Mail on Sunday newspapers.

Naiyya-saggi , Mark-zuckerberg , White-case , Arman-sood , Shark-tank , Sleepy-owl ,

Espresso Martini Cocktail mixer - INDIA New England News

Espresso Martini Cocktail mixer - INDIA New England News
indianewengland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indianewengland.com Daily Mail and Mail on Sunday newspapers.

India , New-delhi , Delhi , Ankur-bhatia , Sleepy-owl , Espresso-martini , Cocktail-labs , Radiohead-brands , Arman-sood , Caffeinated-cocktail-enthusiast , New-old-fashioned

Sleepy Owl's latest ad draws criticism on social media

The line 'Who Cares?' has shown that coffee aficionados care a lot about where their coffee is sourced from.

Aditya-mangharam , Vardhman-jain , Instagram , Twitter , Bare-bones-collective , Sleepy-owl , Owl-coffee , Arman-sood , Sleepy-owl-who-cares ,

Sleepy Owl, Noto launches limited-edition Chocolate Coffee Fudgsicles

Sleepy Owl, Noto launches limited-edition Chocolate Coffee Fudgsicles
foodbev.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from foodbev.com Daily Mail and Mail on Sunday newspapers.

Ashni-shah , Microground-technology , Sleepy-owl , Coffee-fudgsicle , Arman-sood , Real-good-instant-coffee- , Premium-instant-coffee , Chocolate-coffee-fudgsicle ,

A specialty coffee wave is brewing in India

From Blue Tokai to Sleepy Owl, a new wave of homegrown coffee roasters are finding success in India.

Norway , Chikmagalur , Karnataka , India , Mumbai , Maharashtra , Sweden , Bangalore , Delhi , France , Chennai , Tamil-nadu

A specialty coffee wave is brewing in India

From Blue Tokai to Sleepy Owl, a new wave of homegrown coffee roasters are finding success in India.

Norway , Chikmagalur , Karnataka , India , Mumbai , Maharashtra , Sweden , Bangalore , Delhi , France , Chennai , Tamil-nadu

D2C coffee brand Sleepy Owl raises $6.5 million in Series A round led by Rukam Capital, others

Sleepy Owl has secured a $6.5 million Series A funding round led by existing investors Rukam Capital with participation from DSG Consumer Partners.

Jammu , Jammu-and-kashmir , India , Hindustan , India-general- , Bhopal , Madhya-pradesh , Mumbai , Maharashtra , Pune , Delhi , Indore