Linear TV Continues its Decline
"The traditional TV advertising playbook no longer applies"
Source: tvtechnology.com
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Adform, Samba TV propel CTV targeting capabilities
Adform, the media buying platform, and Samba TV, a provider of TV technology for audience data and omniscreen measurement, have announced the launch of new CTV
Source: advanced-television.com
Samba TV, HyphaMetrics partnership
Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced a partnership with HyphaMetrics, the sole independent cross-me
Source: advanced-television.com
Samba TV Expands Samba AI Measurement Capabilities
Samba's AI portfolio of tools can now holistically measure ROI from paid media, product placement, and sports sponsorship
Source: tvtechnology.com
The 2023 Streaming Media 100: The Top 100 Companies in the Streaming Media Universe
The Streaming Media 100 is back-welcome once again to Streaming Media's annual list that foregrounds the industry's most innovative and influential technology suppliers, service providers, platforms, and media and content companies, as acclaimed by our editorial team. Some are large and established industry standard-bearers, while others are comparably small and relatively new arrivals that are just beginning to make a splash. All set themselves apart from the crowd with their innovative approach and their contribution to the expansion and maturation of the streaming media universe.
Source: streamingmedia.com