Black Friday: Three in Four Consumers Plan to Maintain or Boost Holiday Spending
Millennials will be the biggest holiday spenders, exceeding any other age group by $600, according to a Samba TV, Harris X study
Source: tvtechnology.com
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OpenX seeks to improve trust in programmatic connected TV
The supply-side platform OpenX is eliminating all resellers from its connected TV advertising inventory pool, ensuring that buyers have more working media. The ...
Source: rapidtvnews.com
OpenX Announces TV+ Initiative
OpenX wants to improve trust and transparency in the CTV market by removing all resellers and eliminating all non-TV content from its CTV inventory
Source: tvtechnology.com
Study: Record spend expected from US political advertisers
Samba TV, a provider of TV technology for audience data and omniscreen measurement, has released its Guide to Political Advertising: 2024 Report, detailing prop
Source: advanced-television.com
Netflix, Take an Inch But Don't Take a Mile
Netflix, following its crackdown on password sharing, has seen impressive growth to its subscriber count. Despite this upward trajectory, Netflix is also increasing its prices which will leave a sour taste in many consumers' mouths. Stefan Lederer of Bitmovin looks at how consumers will be scrutinising their subscription further due to this announcement, and how they will be looking beyond the content to justify their purchasing decisions.
Source: streamingmediaglobal.com