Representation deciding factor in choosing what to watch: Samba TV
Representation deciding factor in choosing what to watch: Samba TV
Source: adgully.com
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Non-White Audiences More Likely To Watch Shows With Diverse Casts – Deadline
According to Samba TV, non-white audiences take heavily into consideration which shows feature diverse leads
Source: deadline.com
Samba TV: Streaming Account Sharing on the Rise
Samba TV and HarrisX have unveiled new data showing that account sharing is on the rise, with 51 percent of respondents indicating they share their SVOD subscriptions with others.
Source: worldscreen.com
Cancellation by Spite: Younger Viewers More Likely to Ditch Netflix Over PW Sharing Crackdown
New data from Samba TV and HarrisX show generational differences among responses to new subscription enforcement
Source: tvtechnology.com
Streamers Don't Care About Password Sharing - It All Comes Down to Pricing
As streaming services continue to revolutionize entertainment, it's essential to understand what consumers value most about these platforms and what it means for the industry's future. Although Netflix's password crackdown has dominated recent headlines, data analytics company Premise highlights research that shows affordability to viewers as a more pressing concern.
Source: streamingmedia.com