Audience Precision launches technology platform | News
Sydney-based media consultancy and technology business Audience Precision has created an end-to-end technology platform called Precise360.
Source: research-live.com
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Non-alcoholic brand Lyre's goes live with 'Make it a Lyre's' campaign via The Kinetic Agency – Campaign Brief
In a creative first for the brand, Lyre’s, the world’s leading non-alcoholic spirits brand, is about to go live with its first and most comprehensive global integrated campaign, ‘Stay Spirited. Make it a Lyre’s’. The campaign, led by Australian partners The Kinetic Agency and Audience Precision, con
Source: campaignbrief.com
Lyre's details the audience and remarketing learnings from its festive digital advertising play
Australian non-alcoholic spirits company invests in multi-pronged digital marketing play to not only build awareness, but drive sales through the funnel
Source: cmo.com.au
Lyre's Spirit Co follows up investment injection with global media partnership
Australia no-alcohol spirits brand appoints Audience Precision as it looks to ramp up global growth
Source: cmo.com.au
DDB NZ and industry veteran Chris Willingham joins R.M. Williams as CMO
DDB NZ and industry veteran Chris Willingham joins R.M. Williams as CMO June 9, 2021 5:00 R.M. Williams has tapped Chris Willingham to take on the vacant role of chief marketing officer at the iconic Australian brand. Willingham moves into the retail industry, following almost 30 years in lengthy and varied career on the other side of the fence, most recently as managing director of DDB Aotearoa. Chris Willingham Confirming his move, DDB Worldwide CEO and NZ Chairman Marty O’Halloran thanked Willingham for his work over the past couple of years. ADVERTISEMENT “The problem with being the ...
Source: mumbrella.com.au