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Americans Say We're Living In The Worst Decade Of Radio Ever - Vimarsana News

Americans Say We're Living In The Worst Decade Of Radio Ever

A new poll conducted by YouGov shows a majority of Americans believe the 2020s is the worst decade of radio.

Will JioCinema's Rs 29/month plan help it fight subscription fatigue among users? - Vimarsana News

Will JioCinema's Rs 29/month plan help it fight subscription fatigue among users?

Experts debate the reason for the low pricing and how it'll impact the Indian OTT landscape.

Source: afaqs.com
Nielsen: AM/FM Ratings Overtake TV For First Time - Vimarsana News

Nielsen: AM/FM Ratings Overtake TV For First Time

Nielsen reports that radio's total audience has overtaken television's for the first time in media history as of Q3 2022.

Frontiers | The Relationship Between Crime-Related Television Viewing and Perceptions of the Death Penalty: Results of a Large Cross-Sectional Survey Study - Vimarsana News

Frontiers | The Relationship Between Crime-Related Television Viewing and Perceptions of the Death Penalty: Results of a Large Cross-Sectional Survey Study

1,2 1Unit Suicide Research & Mental Health Promotion, Department of Social and Preventive Medicine, Center for Public Health, Medical University of Vienna, Vienna, Austria 2Wiener Werkstaette for Suicide Research, Vienna, Austria 3Department of Communication, University of Vienna, Vienna, Austria Background: According to cultivation theory, distorted representations of social reality on television can lead to distorted perceptions of reality among viewers. For example, the death penalty has been abolished in most Western countries a long time ago, but is often portrayed or mentioned in US cri...

Westwood One Blog Post Looks At What AM/FM Radio Can Add To TV Ad Buys - Vimarsana News

Westwood One Blog Post Looks At What AM/FM Radio Can Add To TV Ad Buys

WESTWOOD ONE and CUMULUS MEDIA Chief Content Officer PIERRE BOUVARD's latest post at the WESTWOOD ONE corporate blog contends that advertisers need to use AM/FM radio to lift TV campaigns' reach  as audiences abandon linear TV and cable sees continued erosion. The data cited by BOUVARD includes the drop in linear TV's weekly reach in persons 25-54 according to NIELSEN's Total Audience Report (down from 85% to 77% in two years); Pay TV losing 5.5 million subscribers in 2020; Erosion in ...