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Top Global TV Trends in 2022 Revealed at MipTV

In scripted content, or “The Godfather,” people should never take sides against the...

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Europe and South America Overtake North America in TV Consumption


Europe and South America Overtake North America in TV Consumption - Study
Will Thorne, provided by
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Last year proved transformational for television, and one of the most surprising outcomes is that North America is no longer the largest region globally for daily TV consumption.
According to a Glance (Global Audience & Content Evolution) presentation at MipTV, both Europe and South America have now overtaken North America in this regard.
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“Globally you see that TV consumption remains very stable since 1982. The difference comes from the different regions,” explained Glance VP Frédéric Vaulpré. “What is striking is to see that now, the number one region in terms of TV consumption is Europe, followed by South America.”

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