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Why Emami is buying stake in Axiom Ayurveda?

Ambala-based Axiom which started its journey in 1995, used to produce ayurvedic nasal drops and beauty products. Since then, its herbal juices business got a makeover in 2009 when it launched the brand AloFrut. ....

West Bengal , Harshav Agarwal , Emami Ltd , Vice Chairman , Axiom Ayurveda , Mami Stake ,

Emami acquires 26% stake in Axiom Ayurveda, Retail News, ET Retail

Emami: Axiom has a range of carbonated beverages that include mocktails and energy drinks. It is also present in the Ayurvedic healthcare juice segment under the Jeevan Ras brand. Sharing about its own manufacturing facility in Ambala, Haryana, the firm said it is also setting up a fully automated new facility in Jammu (Kathua) at a total cost of Rs 160 crore. ....

Jeevan Ras , Jammu Kathua , Axiom Ayurveda , Jeevan Ras , Rishabh Gupta ,