Stay updated with breaking news from Ayat toufeeq. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Marketplace disruption: The rise of clean beauty brands in Dubai khaleejtimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from khaleejtimes.com Daily Mail and Mail on Sunday newspapers.
Clean disruption: The rise of clean beauty marketplaces in Mena Amina Grimen and Ayat Toufeeq, co-founders of Powder It was personal need that pushed Amina Grimen and Ayat Toufeeq to launch an e-commerce site dedicated to skincare. The pair were struggling to solve their own skincare problems and had no access in Dubai to the clean beauty products that were becoming popular around the world. And so they launched Powder.ae in 2018, becoming the first company to provide the GCC region with “clean” skincare and makeup products. Since then, several brands have emerged in the Middle East focusing on clean beauty, as consumers in the region become more aware of the ingredients that go into these products.