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>> that's us. >> and that's no jive. >> the last act from the motown hits system. >> motown was a very incredible place. we had a music man at the helm. barry goredy. >> ironically he was trying to make black music that would cross over to the white world and make the greatest black music ever. >> take the artist and polish him up play about the ed sul vaughn show and kill. >> back in the '60s he wanted to be frank sinatra. >> all of that changed in the '70s. >> marvin wanted to compete at a high level, why can't i compete like the beatles, why can't i have that artistic expression?
making a protest record about the war. you don't talk about the government. >> ♪ i want to know what's going on right now people ♪ >> ultimately when he agrees to put out, what's going on, if you're right i'll lirn something and if i'm right as barry gordy said i learned something. >> every ar stift at motown also wanted to try their chance at freedom. >> when people say soul they put you in one category. they say he's a soul artist. that's all they expect for you to sing and all they want to you sing. that's not true. soul is being able to express yourself. >> stevie wonder went to barry goredy and he expressed his
>> ♪ talk to me honey so you can see ♪ ♪ what's going on ♪ ♪ what's going on ♪ ♪ hey what's going on ♪ ♪ tell me what's going on ♪ ♪ >> affected by the vietnam war, his brother was in vietnam. so he's hearing all these stories about what's going on there, he's seeing the protest here and it's changing him. >> he holds up a mirror to america, look at yourself, america. >> he is talking about the war and poverty the way barry goredy is not super-happy about. >> everybody thinks we're wrong they do ♪ >> initially barry gordy didn't want marvin to do "what's going on." >> now you have marvin gaye