Bud Light sales continue to plummet after transgender marketing controversy
An analyst says that if nothing is done to address an informal boycott, the brand runs the risk of losing its status as the most-popular beer in the country.
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An analyst says that if nothing is done to address an informal boycott, the brand runs the risk of losing its status as the most-popular beer in the country.
Bud Light's sales off-premise - away from bars and restaurants - fell by 26.1 percent from a year earlier in the week ended April 22. So far this year, Bud Light volumes are down 8 percent.
Sales of Coors Light and Miller Lite have risen as Bud Light's have tanked following backlash over a partnership with transgender influencer Dylan Mulvaney.
The brand's in-store sales plummeted more than 26% last week.
Mainstream Republican leaders have asked conservatives to stop boycotting Bud Light because they contribute to Republican candidates and the Republican Party. You may be shocked to learn that even dik...