Have advertisers like Unilever 'lost the plot' on purpose?
Major shareholder attacked the FMCG giant’s sustainability strategy.
Source: campaignlive.co.uk
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'We have a responsibility to speak out': Iris blasts watering down of Cop26 campaign
A Cop26 advertising campaign that was created by Iris London and designed to greet delegates to the conference by confronting them with the realities of the climate emergency was forcibly watered down by major airports and train stations for being too “political, alarming and sinister.”
Source: thedrum.com
Cropped at COP: why Iris had its climate takeover 'censored' by media owners
A cohort of organisations with a focus on COP26 was left disappointed when an event takeover, devised by Iris, was 'censored' by media owners at transport hubs.
Source: campaignlive.co.uk
Boycott or not to boycott: how agencies should work with high-carbon clients | Advertising
With COP26 under way, 'subvertising' activist groups have been targeting ad agencies, condemning them for escaping scrutiny for their role in destroying the environment. The problem isn't black or white, so how should agencies work with their polluting clients?
Source: campaignindia.in