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July 26, 2021 9:43 Media industry body Think News Brands has released further findings from its Benchmark Series regarding the impact of advertising within news content. The study aims to understand the impact news platforms have along the path to purchase by measuring key metrics across short-and long-term memory as well as brand lift. Overseen by Dr Duane Varan, CEO of audience research lab MediaScience, the study included more than 5,350 participants and ran across 42 print runs and 252 websites which together created 6,037 unique brand exposures. The latest findings of the research found...

Report: Premium digital advertising delivers higher brand recall, lift than rest of Internet, Facebook Latest tranche of Benchmark Series of research looking into the importance of context and premium media environments on advertising's impact shows superior performance of premium digital advertising environment Those are a few of the top-line findings of the latest Benchmark Series cross-media advertising study currently being conducted across Australia by audience research lab, MediaScience. The latest tranche of work is based on a study including more than 5300 participants and 252 websit...

Premium digital media creates superior recall and brand uplift, finds TPD report May 3, 2021 10:31 Advertising across premium digital channels is more effective than ‘run of the internet’ (niche and non-premium sites such as Mamamia and TechRadar) and Facebook, according to Think Premium Digital’s new The Benchmark Series study. The study is the largest cross-media advertising effectiveness study ever conducted in Australia, and ran across 252 websites, with 5,350 participants. Overseen by MediaScience CEO, Dr Duane Varan, the study compared how placement in premium digital channels pe...

BY Marija Mrvosevic ON 15 March 2021      3 min read The Benchmark Series, an independent large-scale study that aims to determine how Australians engage with ads on a variety of platforms, was finalised with an important discovery – advertising is highly effective within national and metro news. The study is intended to uncover the impact news platforms have on advertising engagement. With more than 5,350 participants, covering 42 print runs and 252 websites, the study generated 6,037 brand exposures. The Benchmark Series study supervisor Dr Duane Varan, CEO of audience research lab ...