11 DTC Brands Like Bite, Bearaby See Success in Pandemic and Beyond
Blueland cofounder and CEO Sarah Paiji Yoo Blueland As e-commerce boomed throughout the pandemic, the cleaning-supplies company Blueland pivoted its focus to its online business and launched a subscription offering to make it easier for customers to refill their cleaning products, with certain starter sets starting at under $20. The brand's Instagram audience also more than doubled and is now at more than 267,000 followers. "Cleaning and sanitizing is now a fundamentally different set of be...