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the entire decade is nicki minaj. ♪ this one is for the boys with the booming system ♪ ♪ top down, ac with the cooler system ♪ ♪ when he come up in the club, he be blazin' up ♪ [jason] nicki minaj even went beyond a lot of the men who might be considered her competitors. she's amazing because she can rap and she can also do pop. ♪ i'm the queen of rap ♪ young ariana run pop ♪ these friends keep talkin' way too much ♪ [amanda] ariana grande is small in stature, big in ponytail, big in sound. and i think it took people by surprise. ♪ oh, oh [ariana] i wanna share my personal stories because i feel like my fans and the people who are watching me will be able to take more away from that than they would from me just like, playing it safe all the time. fans started to expect real honesty in songs as social media became more prevalent because you have access to artists that you never had before. ♪ thought i'd end up with sean ♪ but he wasn't a match [amanda] and thank u, next busted that wide open in terms of confessions. ♪ even almost got married ♪ and for pete, i'm so thankful ♪
bitch! probably the one woman who's keeping up the entire decade is nicki minaj. ♪ this one is for the boys with the booming system ♪ ♪ top down, ac with the cooler system ♪ ♪ when he come up in the club, he be blazin' up ♪ [jason] nicki minaj even went beyond a lot of the men who might be considered her competitors. she's amazing because she can rap and she can also do pop. ♪ i'm the queen of rap ♪ young ariana run pop ♪ these friends keep talkin' way too much ♪ [amanda] ariana grande is small in stature, big in ponytail, big in sound. and i think it took people by surprise. ♪ oh, oh [ariana] i wanna share my personal stories because i feel like my fans and the people who are watching me will be able to take more away from that than they would from me just like, playing it safe all the time. fans started to expect real honesty in songs as social media became more prevalent because you have access to artists that you never had before. ♪ thought i'd end up with sean ♪ but he wasn't a match [amanda] and thank u, next busted that wide open in terms of confessions.
non-existent. you had rappers that made rock songs, and you had country singers that sound like rock singers. ♪ i'm tired of talking man, y'all ain't listening ♪ ♪ i'm chilling on a dirt road ♪ >> "dirt road anthem" is a good example of bro country, which is a subgenre. >>. ♪ i never thought she would get down with somebody i know ♪ >> that could be thomas rhett. ♪ do you hear that ♪ ♪ it's where i'm at ♪ ♪ it's the sound of the tear drops falling down ♪ >> that could be florida georgia line. ♪ baby you a song ♪ ♪ you make me want to roll my windows down and cruise ♪ >> country music has become so aggressively commercial that a lot of casual listeners felt like we can't find a way into
like, no, i'm going to bring an authentic version of this sound to the top of the charts. ♪ okay you need to get done, done, done at work ♪ ♪ come over ♪ >> drake was really jonesing for a hot top ten hit. only when he gets on records with rihanna can he get to number one. >> only thing we have on is the radio. >> by the middle of the decade you start to see a pivot toward streaming. and streaming from drake is where all of that changed. >> you have a number one album. you have 20 songs in the billboard hot 100, top 100, that's unbelievable. >> it's been a slow week. ♪ you used to call me on my cell phone ♪ >> it could be the signature song of the 2010s. it's viral. it's silly. and it's got everything you want to make it succeed on every platform simultaneously. you watch the video like
♪ wake me up when it's all over ♪ >> these records sound like traditionalist pop and rock crossed with electronic music. because munford and sons has suddenly broken on the charts and it's the moment that that's the sound of what rock is it. ♪ you make me a ♪ ♪ you make me a believer ♪ >> you had guys like imagine dragons. i would call them psuedo rock. twenty one pilots. maroon 5. who were dressing up like rockers, but they were making tracks that sounded much closer to the production of pop. >> country for all intents and purposes was a lot of people's rock in the decade. picture a guy like eric church who has a hit with a song called "springsteen." ♪ when you think about me do you think about 17 ♪ >> in the 2010s, genera differences seem to be negligible to the point of
good. ♪ bring your love, baby i can bring my shame ♪ ♪ bring my ♪ ♪ i can bring my pain ♪ >> the weeknd, so many songs are about brief bursts of feeling. ♪ tell me you love me ♪ >> that are propelled in excel in some form. ♪ and i'm gone keep on smoking ♪ >> it's almost as if they were foreshadowing the second half of the tens before that sound is taken over. lana del rey is another example. ♪ swinging in the backyard ♪ ♪ pull up in your fast car snes wrist lg my name ♪ >> lana del rey was this tragic, beautiful, ethereal figure. ♪ waiting for a big kiss ♪ ♪ go play your video game ♪
[music] bitch! probably the one woman who's keeping up the entire decade is nicki minaj. ♪ this one is for the boys with the booming system ♪ ♪ top down, ac with the cooler system ♪ ♪ when he come up in the club, he be blazin' up ♪ [jason] nicki minaj even went beyond a lot of the men who might be considered her competitors. she's amazing because she can rap and she can also do pop. ♪ i'm the queen of rap ♪ young ariana run pop ♪ these friends keep talkin' way too much ♪ [amanda] ariana grande is small in stature, big in ponytail, big in sound. and i think it took people by surprise. ♪ oh, oh [ariana] i wanna share my personal stories because i feel like my fans and the people who are watching me will be able to take more away from that than they would from me just like, playing it safe all the time. fans started to expect real honesty in songs as social media became more prevalent because you have access to artists that you never had before. ♪ thought i'd end up with sean
♪ these friends keep talkin' way too much ♪ [amanda] ariana grande is small in stature, big in ponytail, big in sound. and i think it took people by surprise. ♪ oh, oh [ariana] i wanna share my personal stories because i feel like my fans and the people who are watching me will be able to take more away from that than they would from me just like, playing it safe all the time. fans started to expect real honesty in songs as social media became more prevalent because you have access to artists that you never had before. ♪ thought i'd end up with sean ♪ but he wasn't a match [amanda] and thank u, next busted that wide open in terms of confessions. ♪ even almost got married ♪ and for pete, i'm so thankful ♪ today, fans get so much more from an artist. you know, it's like they see their whole life. -look at my meal. -[man] what did you get? [laughs] vegan. [benny] with billie, she was showing everyone every part of her. she was the anti-pop star pop star.