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Zeenat Aman, Neetu Kapoor, Sharmila Tagore and Neena Gupta have signed several endorsement deals in recent months and brands say the trend is not about the allure of nostalgia but to leverage how these actresses are reinventing themselves and breaking the stereotypes. Cosmetics and beauty company Forest Essentials, Oppo phones, and fintech platform Cred signed Zeenat Aman. Neetu Kapoor has been roped in by Mankind Pharma's petcare brand and PepsiCo's Lay's chips, while Neena Gupta now endorses electric vehicle Eblu Feo and P Mark edible oil.
In a society that places a premium on personal hygiene, the notion of forgoing deodorant may seem unconventional. Yet, there exists a compelling case
Among all his most recent endeavours in the never-ending world of glam and fashion, Ankush discusses the unexpected origins of his makeup research during the lockdown, turning it into captivating content that clicked with a wide range of audiences.
The Africa Growth and Opportunity Act (AGOA) is due to expire in 2025, a quarter of a century after it was first enacted. AGOA provides qualifying sub-Saharan African countries with duty-free access to the US market for most agricultural and manufactured products. Its architects and supporters point to AGOA’s noble motives and success stories; indeed, the case for access to large regional and global markets that support critical levels of transformative investment is eternal. But while AGOA remains relevant, it is grappling with overdue reforms and rapidly changing circumstances.