Marketing and research collective Crater Lake & Co launches | News
The collective’s specialists are based in London, Toronto and New York. Fiona Blades, president of market research business Mesh Experience (pictured), is a founding partner, alongside Brian Jacobs, former media planner at Leo Burnett, Carat and Universal McCann; Hilary Woods, global executive planning director at Mcgarrybowen, and David Beaton, co-owner of advanced analytics company Custometrics. Crater Lake & Co has been established to formulate a ‘single narrative’ for marketers, comprising analytics, research, strategy and media planning. Mesh Experience will act as the research pa...