BLOOMBERG Bloomberg BusinessWeek July 14, 2024
Booming industry and plantbased murders. The market darling of sparkling water is losing ground. Jason joel weber is with us on why he put we wanted to do this story in a summer issue. It is the zeitgeist of summer. One thing that has happened is consumers have shifted away from soda and embraced sparkling waters. They have encapsulated that and boomed. All of a sudden it has gotten competitive. Lot about learned a their competitors, mainly pepsi and cocacola. They are owned by national a beverage and out as part of their portfolio. But going against cocacola or pepsi, once they opened their w...