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Starbucks, the world's largest coffee retailer operating in India through Tata Consumer Products, is strategically shifting its focus towards rapid expansion and enhanced affordability. In a market where at least half-a-dozen new players are intensifying competition in the coffee cafe chain segment, Sunil D' Souza, Managing Director of Tata Consumer Products, sheds light on Starbucks' approach to navigate the dynamic landscape.

Starbucks, the world's largest coffee retailer operating in India through Tata Consumer Products, is strategically shifting its focus towards rapid expansion and enhanced affordability. In a market where at least half-a-dozen new players are intensifying competition in the coffee cafe chain segment, Sunil D' Souza, Managing Director of Tata Consumer Products, sheds light on Starbucks' approach to navigate the dynamic landscape.

Cafe chains in India are now growing faster than quick service restaurants (QSR) as younger, aspirational consumers increasingly prefer to meet and hang out in cafes despite high menu prices, executives and analyst reports say.

Many of us know Japan is famous for its food - but what if you aren't too fond of it? Surely you shouldn't avoid your vacation there just for that!

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