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Plug-and-play in hotel tech stack: techno-mirage or the only possible future? - Vimarsana News

Plug-and-play in hotel tech stack: techno-mirage or the only possible future?

Please note that the submission deadline has been postponed to 03 June 2022!

Content Bot: The future of email marketing for hotels - Vimarsana News

Content Bot: The future of email marketing for hotels

We are all individuals, and we want and expect to be treated as such by our service providers, including hotels. However, personalization & individualization are two of the biggest problems today’s hoteliers face. In our latest White Paper, Michael Toedt explores the flaws behind the outdated email marketing processes still used by most hotel companies and why target groups are outdated. It describes alternative solutions that can deliver a truly guest-centric tech environment offering a wealth of benefits to hoteliers and customers alike.

Stayntouch and D-EDGE Partner to Optimize Global Distribution for Hotels in Europe and Around the Globe - Vimarsana News

Stayntouch and D-EDGE Partner to Optimize Global Distribution for Hotels in Europe and Around the Globe

Stayntouch, a global leader in cloud hotel property management systems (PMS) and guest-centric technology, today announced that its flagship cloud PMS platform now integrates with D-EDGE central reservation system, the leading hotel distribution technology provider in Europe. This partnership comes after the completion of a successful pilot program with the Crystal Hotel St. Moritz, a luxury boutique hotel located in the Swiss Alps, and will add to Stayntouch’s growing library of 1100+ integrations.

D-EDGE steps up its game for 2022 - Vimarsana News

D-EDGE steps up its game for 2022

2021 was rich in innovation: we helped hoteliers capture demand and position themselves in the world of e-commerce with MediaGenius, the first multi-digital management platform to centralise, simplify, organise and optimise the management of their digital marketing campaigns and with Fusion, the first website offering a fully integrated and seamless booking process.

Which technologies & apps will have the greatest impact in 2022? - Vimarsana News

Which technologies & apps will have the greatest impact in 2022?

The pandemic accelerated digital transformation by 10 years (McKinsey & Company) and today's travel consumers have become more digitally and tech-savvy than ever. Many of today's travelers' service expectations are around self-service, around do-it-yourself, from online planning and booking, to preferences for contactless check-in, mobile keys, voice assistants, and communication with hotel staff via messaging. Serious technology implementations are needed to "appease" these exceedingly tech-savvy guests and their exceedingly high technology expectations. At the same time, two o...