JioCinema urges viewers to watch IPL on CTV, rolls out campaign with Kapil Dev and Jasprit Bumrah
The campaign pushes the trend of Indians choosing CTV as the favoured medium for watching live sports.
Source: afaqs.com
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Harnessing strengths of linear and digital in CTV advertising
Addressable TV homes are set to surpass 45 Million by the end of 2024, covering 21% of Indian TV Homes.
Source: afaqs.com
ROTH to Host 36th Annual Conference March 17-19 in Dana Point, California
NEWPORT BEACH, Calif., March 11, 2024 (GLOBE NEWSWIRE) — via IBN – Roth Capital Partners, LLC (“ROTH”),
Source: financialpost.com
16% of TV ad spend will be devoted to addressable TV products and services on connected TVs by 2026: GroupM | Media
Currently, addressable advertising accounts for 9.8% of TV's ad spends
Source: campaignindia.in
Addressable TV homes to surpass 45 million by end of 2024 : GroupM report
As per the 2nd edition of the report 'The Changing Landscape of Indian Television', targeted advertising made up 9.8% of India's total TV advertising revenue in 2023.
Source: afaqs.com