aren't concerned about jobs, they can be a little more picky. >> reporter: on the other hand, mom and pop shops that give san francisco its character see big boxes as a big threat. not only to their bottom line but also to the city itself. >> all our money stays in the community. my lawyer is in san francisco, my accountant is in san francisco, my ad agency is in san francisco. i buy my supplies from other businesses in san francisco. big boxes' headquarters are somewhere else. >> reporter: now, the whole target invasion as we were calling it is part of the remodeling of the whole me...