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Retail media is the great opportunity of the year – and maybe of the decade

In this week’s episode of the MadTech Podcast, ExchangeWire’s Rachel Smith, Lindsay Rowntree, and Ciaran O’Kane discuss the latest news in ad tech and martech.   In this session: – WhatsApp has extended the deadline for accepting its new terms and conditions. The move follows a mass exodus of users who balked at the company’s demand that they allow their data to be shared with parent-platform Facebook. Millions have since flocked to rival messaging apps Signal and Telegram, sending the stock value of each company skyrocketing. In response to the boycott and other criticism, Faceboo...

"230 SPACs have raised over $70 billion [in 2020] — let's see where that gets deployed," said David Ethridge, PwC deals managing director and US IPO services leader. "There may be earlier-stage exists by way of a SPAC than previously thought versus traditional IPOs." Insider spoke to 10 adtech experts, including executives, consultants, analysts and bankers, and reviewed media coverage and company filings to identify a number of adtech companies likely to IPO in the coming months. The list, in alphabetical order, is speculative and not all of these companies are in a process to go public. T...