Record Year For Cider In The Off-Trade
13th April 2021 2020 was the biggest year on record for the off-trade cider category, with growth of 21.2% taking overall value to £1.3bn. This is according to the latest Westons Cider Report that reveals almost half of UK households (47.7%) now buy into the category, which attracted almost a million more shoppers in 2020. What’s more, shoppers bought cider in greater volumes – averaging an additional 30 litres per household, up 9.4%. And, while the enforced closure of pubs, bars and restaurants for much of 2020 played a part in the category’s off-trade success, the report also calls o...
Source: kamcity.com