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It’s mixed messages from beer and cider. On the one hand there is a growing demand for premium, crafted offerings with provenance and classy packaging, ....
Crafted Cider Offers Growth Opportunities While Flavours Fall Out Of Favour kamcity.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kamcity.com Daily Mail and Mail on Sunday newspapers.
Premium and craft ciders offer operators a “great opportunity” for growth as the premiumisation trend becomes more “apparent”, new data has revealed. ....
13th April 2021 2020 was the biggest year on record for the off-trade cider category, with growth of 21.2% taking overall value to £1.3bn. This is according to the latest Westons Cider Report that reveals almost half of UK households (47.7%) now buy into the category, which attracted almost a million more shoppers in 2020. What’s more, shoppers bought cider in greater volumes – averaging an additional 30 litres per household, up 9.4%. And, while the enforced closure of pubs, bars and restaurants for much of 2020 played a part in the category’s off-trade success, the report also calls out premiumisation as a catalyst of category growth. ....
Cider sales have continued to grow despite the closure of pubs during the latest lockdown, with crafted and premium brands leading the charge, according to a new report from Westons Cider. The sixth edition of Westons Cider Report found that in 2020 the cider category grew 21.2% year-on-year in grocery retail, taking overall value to £1.3bn. It stated that shoppers had bought cider in greater volumes across the year, averaging an additional 30 litres per household – up 9.4%. Tim Williams, insight and innovation manager as Westons, said: “ After a year of almost continuous government restrictions and the consequent closure of the on-trade, we’ve seen a huge swing towards the off-trade. ....