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Thirst among equals | In focus: Beer and cider

It’s mixed messages from beer and cider. On the one hand there is a growing demand for premium, crafted offerings with provenance and classy packaging, ....

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Crafted Cider Offers Growth Opportunities While Flavours Fall Out Of Favour

Crafted Cider Offers Growth Opportunities While Flavours Fall Out Of Favour
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How can pubs improve their cider offering

Premium and craft ciders offer operators a “great opportunity” for growth as the premiumisation trend becomes more “apparent”, new data has revealed. ....

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Record Year For Cider In The Off-Trade

13th April 2021
2020 was the biggest year on record for the off-trade cider category, with growth of 21.2% taking overall value to £1.3bn.
This is according to the latest Westons Cider Report that reveals almost half of UK households (47.7%) now buy into the category, which attracted almost a million more shoppers in 2020. What’s more, shoppers bought cider in greater volumes – averaging an additional 30 litres per household, up 9.4%.
And, while the enforced closure of pubs, bars and restaurants for much of 2020 played a part in the category’s off-trade success, the report also calls out premiumisation as a catalyst of category growth. ....

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Cider stays strong despite COVID-19 restrictions

Cider sales have continued to grow despite the closure of pubs during the latest lockdown, with crafted and premium brands leading the charge, according to a new report from Westons Cider.
The sixth edition of Westons Cider Report found that in 2020 the cider category grew 21.2% year-on-year in grocery retail, taking overall value to £1.3bn. It stated that shoppers had bought cider in greater volumes across the year, averaging an additional 30 litres per household – up 9.4%.
Tim Williams, insight and innovation manager as Westons, said: “
After a year of almost continuous government restrictions and the consequent closure of the on-trade, we’ve seen a huge swing towards the off-trade. ....

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