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Record Year For Cider In The Off-Trade


13th April 2021
2020 was the biggest year on record for the off-trade cider category, with growth of 21.2% taking overall value to £1.3bn.
This is according to the latest Westons Cider Report that reveals almost half of UK households (47.7%) now buy into the category, which attracted almost a million more shoppers in 2020. What’s more, shoppers bought cider in greater volumes – averaging an additional 30 litres per household, up 9.4%.
And, while the enforced closure of pubs, bars and restaurants for much of 2020 played a part in the category’s off-trade success, the report also calls out premiumisation as a catalyst of category growth. ....

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Sunrise by Alex Ries : Clarkesworld Magazine - Science Fiction & Fantasy


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