Cinema ads register strong attention scores
Cinema is an effective platform for holding consumer attention in response to ads, according to research from National CineMedia, Lumen and dentsu.
Source: warc.com
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What The Resurgence Of The Film Theatre Business Mean For Indian Media Plans
One of the worst-hit industries in the last couple of years of the pandemic has been the film theater business. Amid frequent lockdowns and fear of the virus, people stayed at home.
Source: thedrum.com
Cinema advertising post-pandemic: what does the future hold for the silver screen?
The pandemic has inflicted heavy costs on all aspects of the cinema industry, from postponed movies to ad budget cuts / Sony - YouTube With the latest Bond still delayed and Godzilla vs Kong forced to premiere on Amazon, cinema – and cinema advertising – has been decimated by the coronavirus. But as theaters around the globe tentatively prepare to reopen, can cinema advertising bounce back to ‘normal’ or will chains and brands alike be stung by a Covid-19 hangover? Cinema’s appeal is so much broader than the film being projected on to the screen. The communal experience of shared vi...
Source: thedrum.com