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Cereal Partners UK (CPUK), the maker of Nestlé breakfast cereals, says it is removing an estimated 59 million teaspoons of sugar and 3 million teaspoons of salt from its products, as it continues its staggered ‘salami slice’ reformulation approach to improve the nutritional profile of its cereals.
Cereal Partners UK’s (CPUK) gradual reformulation approach means it will have removed 59 million teaspoons of sugar and three million teaspoons of salt by the end of the year to bring its popular products in line with the UK government’s non-HFSS model.
Nestlé has boosted its vegan offering with the launch of plant-based egg and shrimp, as its reveals its latest progress toward reducing sugar in its cereal products.
Nestlé has privately accepted that more than 60 per cent of its 2,000 products are not healthy and some never will be. The admission from the food giant behind well-known brands such as KitKat, Nesquik, Quality Street and Cheerios comes despite its adoption of the slogan 'Good Food, Good Life'. A presentation circulated among senior executives acknowledged that most of its mainstream products do not meet a 'recognised definition of health'. The firm has cut sugar and salt levels but concedes 'some of our products will never be 'healthy' no matter how much we renovate'. The presentation revea...