Live Breaking News & Updates on Com South

Stay updated with breaking news from Com south. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.

Media Moves IAB updates on future of measurement, Sello Leshope joins FoxP2, BOO! wins Bidvest premier lounges, Leagas Delaney to open JHB office with Investec as founding client


This week’s BIG move: IAB SA Future of Measurement Committee updates industry
The IAB South Africa launched the Future of Measurement committee in August 2020 with the aim of better understanding the current and anticipated future needs of the industry regarding digital measurement. It would use this understanding to inform the IAB SA Digital Measurement Tender and any further activities that the IAB undertakes in order to better support the measurement requirements of the industry.
The primary point of reference for the committee in understanding the industry’s measurement needs has been the IAB Measurement Survey, which was run from December 2020 to January 2021. The measurement survey was shared with a diverse group of respondents, representing views from across industry stakeholders, the results of which have now been distilled by the committee into an industry statement of needs which is in review with the IAB SA Measurement Council and IAB SA Executive Board. ....

United States , Eastern Cape , South Africa , United Kingdom , Mashonaland East , Cabo Delgado , Cape Town , Western Cape , City Of , South African , South Africans , Isha Sesay , Sanlam Moola , Candice Dube , Dave Mckenzie , Zia Namooya , Putco Mafani , Sahara Africa , Gareth Davies , Heather Casey , Seni Adetu , Martin Sabbagh , Imraan Rajab , Gugulethu Mhlungu , Sam Hendel , Ashish Williams ,