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NBA and WNBA push for federal police reform, SEO tips for communicators, and United Airlines’ contest gets passengers to share vaccine info Also: Bagel Bites stunt offers lunar real estate, LinkedIn touts new metrics, and TSA announces pipeline cybersecurity regulations. Hello, communicators: To mark Wednesday morning’s lunar eclipse, Kraft Heinz’s Bagel Bites brand is launching a “Total Eclipse of the Bite” contest that will give 100 winners a “moon deed,” which the brand describes as a “personalized deed showing winner’s ownership of an acre of land on the moon,” along w...

How web links expire over time, USDA explains program to forgive minority farmers’ debt, and Ford’s electric truck push Also: Big Milk goes over the edge, Amazon responds to alleged hate crime, and Twitter readies subscription service. Hello, communicators: The national milk processors’ organization, MilkPEP, has debuted a new slogan and campaign that aims to reposition milk as “the original sports drink” with an edgy new tone that MilkPEP CEO Yin Woon Rani says has “more swagger and attitude” compared to past campaigns. “The messaging aims to tap into at least a few macrotren...

Saks requires employee vaccinations, Americans won’t share data to stop COVID-19 spread, and HBOMax launches ad-supported tier Also: Burger King joins chicken sandwich war, Spotify rolls out automatic transcriptions, and TD Bank launches digital content hub. Hello, communicators: The chicken sandwich wars may never end. The battle first began as Popeyes’ sandwich looked to compete with competitor Chik-fil-A’s sandwich and created buzz by fostering a cheeky rivalry between brand accounts on Twitter. Now, Burger King is fighting for the crown and has told the other heavy hitters to hold t...

Bank of America shares minimum wage benchmarks, privacy drives brand trust, and Amazon expands worker safety initiative Also: The Muppets encourage vaccinations, Google I/O conference drives conversation on Twitter, and Facebook seeks input from researchers. Hello, communicators: Brands and organizations have gone to great lengths to promote vaccine awareness and encourage vaccinations among stakeholders. From the mayor of New York City eating a cheeseburger on-air to the mayor of Ohio offering a million-dollar lottery prize, not to mention Krispy Kreme offering free donuts and Uber and Lyft ...