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/PRNewswire/ -- Following two years of collaboration with the industry and consultation processes with technical and legal experts across the globe, IAB Tech...
With so many regional privacy laws around the world, and more on the way, compliance is complicated. Rube Goldberg comes to mind. On Wednesday, the IAB Tech Lab announced the launch of its Global Privacy Platform (GPP), which is a protocol designed to standardize the sharing of consent signals so companies can more easily comply... Continue reading »
/PRNewswire/ -- ADEX, an anti-fraud solution service, has provided infographic research on ad fraud losses by countries and industries predicted for 2022. This...
New data about the real-time-bidding (RTB) system’s use of web users’ info for tracking and ad targeting, released today by the Irish Council for Civil Liberties (ICCL), suggests Google and other key players in the high velocity, surveillance-based ad auction system are processing and passing people’s data billions of times per day. “RTB is the […]
The ad tech industry is undergoing a seismic shift amid pressure from regulators. But it is possible to stay true to the principles of privacy by design…