IAB Tech Lab Expands Open Measurement SDK to Connected TV
/PRNewswire/ -- IAB Tech Lab, the digital advertising technical standards-setting body, announced today that its Open Measurement SDK (OM SDK) will be made...
Source: prnewswire.com
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IAB Tech Lab Unveils Global Privacy Platform (GPP) to Consolidate Domestic and Global Privacy Signals for Digital Advertising
/PRNewswire/ -- Following two years of collaboration with the industry and consultation processes with technical and legal experts across the globe, IAB Tech...
Source: prnewswire.com
Publisher and agency executives scrutinize email-based universal IDs
Email-based universal IDs may improve upon the cookie in some ways, but relying upon the email address can introduce privacy concerns.
Source: digiday.com