Advertising: Digital ad market spend slows as budgets take post-Covid reset
Growth in the UK’s digital advertising market slowed in 2022 as economic headwinds continued to weigh on the market. The digital advertising market –
Source: cityam.com
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IAB Tech Lab Unveils Global Privacy Platform (GPP) to Consolidate Domestic and Global Privacy Signals for Digital Advertising
/PRNewswire/ -- Following two years of collaboration with the industry and consultation processes with technical and legal experts across the globe, IAB Tech...
Source: prnewswire.com
UK expands Online Safety Bill to cover scam ads and eyes wider reforms – TechCrunch
The UK government has again announced an extension to the scope of the draft Online Safety Bill — this time bringing scam ads into scope following pressure from campaigners. In parallel, it has also launched a consultation on strengthening existing regulation of the online ad industry, laying out a range of options to beef up […]
Source: techcrunch.com
UK Law Change Holds Social And Search Companies Responsible For Scam Ads They Host
The UK Government’s department for culture, media and sport (DCMS) is clamping down on the prevalence of paid-for fraudulent advertising by tightening up the Online Safety Bill to legally oblige social media platfforms and search engines to avoid hosting any scam ads.
Source: thedrum.com
It's time for climate keyword blocking action, here's why…
Keyword blocking can prevent brands appearing alongside less than salubrious content. But it can also prevent ads from appearing beside quality journalism around serious issues. Newsworks and IAB UK CEOs join together in an appeal to the ad industry.
Source: campaignlive.co.uk