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Politicians leverage 'public sentiment' to influence decisions, reinforcing the quantity principle. Innovations, like Apple's 'Think Different' strategy, challenge public sentiment. This 'mandate' shapes beliefs, even supporting ideas such as the flat Earth theory.
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This is part one of a two-part article. Marketing and advertising activity has, on one hand, greatly contributed to economic development, generation of
Tom Pennington/Getty Images A lot of Americans think the country should be run like a business. This is a problem on a few levels. Most obviously, a country isn’t a company. Businesses exist to turn a profit; countries do not, and competence in business rarely translates to competence in politics. Treating the country like a business also encourages Americans to think of themselves as customers rather than citizens. Trump’s son-in-law and adviser Jared Kushner spoke directly to this idea in a 2017 interview: “We should have excellence in government ... The government should be run like...