Televisa takes Sunny Bunnies too Latin America
With a deal with Canal 5 leading a new round of global sales for the pre-school programme, London-based content distribution company Media IM Incorporated, has ...
Source: rapidtvnews.com
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Viaplay U.K. Drama 'Rebus' Starts Shooting, Adds Lucie Shorthouse
'Line of Duty's' Lucie Shorthouse has joined Viaplay U.K. Drama 'Rebus.’
Source: variety.com
Does Ad Personalisation Really Matter to Streaming Consumers?
Streaming conventional wisdom tells us that targeted, personalised ads are not only what OTT users want--it's what gives streaming advertising a purpose-built precision that broad-brush broadcast TV advertising can't match. But recent data from Publishers Clearing House suggests that streaming consumers don't put the premium on personalization that we thought they did. Is the jury really out on targeted advertising? Publishers Clearing House's Smriti Sharma, NBCUniversal's Matt Farina, and Media Cartographer Evan Shapiro discuss in this clip from Streaming Media Connect 2023.
Source: streamingmediaglobal.com
"BTS V Effect," Owing to Global Demand, "Seojin's (Jinny's Kitchen)" Will Be Amazon Prime Video's First Korean Variety Show
CJ ENM stated that tvN’s unscripted variety show “Seojin’s Korean Street Food” will be Amazon Prime Video’s first Korean variety show under the moniker “Jinny’s Kitchen” due to global demand. In “Jinny’s Kitchen,” Lee Seo Jin, Jung Yoo Mi, Park Seo Joon, Choi Woo Sik, and BTS’s V run a Korean restaurant in Bacalar, Mexico. […]
Source: pabaon.com
Does Ad Personalization Really Matter to Streaming Consumers?
Streaming conventional wisdom tells us that targeted, personalized ads are not only what OTT users want--it's what gives streaming advertising a purpose-built precision that broad-brush broadcast TV advertising can't match. But recent data from Publishers Clearing House suggests that streaming consumers don't put the premium on personalization that we thought they did. Is the jury really out on targeted advertising? Publishers Clearing House's Smriti Sharma, NBCUniversal's Matt Farina, and Media Cartographer Evan Shapiro discuss in this clip from Streaming Media Connect 2023.
Source: streamingmedia.com