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Today, NBCUniversal launched its fifth-annual slate of Commercial Innovations designed to elevate the advertising experience for marketers and consumers. On the heels of One22 and the Peacock NewFront, the 2022 slate of new ad products and formats “provide marketers with unique ways to engage consumers through advertising within the metaverse, creative development studio, across social channels and […]
For the past two years, the industry has been fixated on what will happen when digital advertising must become more privacy and consumer-centric, as it loosens its reliance on cookies. There has been a lot of talk about first-party data, contextual advertising and new ways of measuring, such as attention, but there are few real-life examples of these in action. That is until New Zealand-based Acquire and Oracle Advertising partnered on a mission to put these to the test with a customized, real-time campaign.
Almirall, LLC achieves 86% user engagement and a dramatic rise in field rep productivity Aktana, the leader in intelligent customer engagement for the global life sciences industry, announced that
MGID, the global native advertising platform, has announced the expansion of its publisher network in India.
Doug Clare, Vice President of Product Management, Fraud Protection and Compliance, FICO, describes the benefits of examining the full picture Billions of friction-filled moments, which risk upsetting a customer’s journey, occur daily, as financial organizations of all kinds—from traditional banks to fintechs and telecommunications providers—contend with making