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In today's era of digital transformation, technology is driving innovation across industries, raising important questions about its impact on the job market.
First post-pandemic analysis of loyalty for consumers and brands reveals opportunities for growth, risks for marketers who don’t create connected...
- "Reaching Lifestyle-relevant Audiences at Scale without Cookies" - KDDI CORPORATION (referred to as "KDDI" below), Supership Holdings Inc. (referred to as ...
Karuna SharmaMar 5, 2021, 10:42 IST Some of the challenges that marketers might face in adjusting to the new way of digital advertising Cookies have come under fire from privacy campaigners for using consumer data for marketing purposes time and again. On March 03, Google confirmed that it is aiming to make third-party cookies obsolete by 2022. We speak to digital experts to understand what is the problem with retargeting, some of the challenges that marketers might face in adjusting to the new way of digital advertising and the overall impact on Indian advertising industry. What do digita...