Ceo of cory kay and partners. creed tore of that phrase. on 9/12 you thought of it day after 9/11. how did you come up with and what went through your head? >> 9/12 was terrible day for all of us. like most new yorkers i was thinking to do was help. only thing i know how to do well is advertising that i might do something in that area. jane: you felt people particularly in new york wanted to feel like they were doing something, they were part of an effort to prevent? >> people were helping in every way possible. that is, was just my way. jane: i know you created this campaign. we have some of ...