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The Craftory invests USD50m in HIPPEAS Chickpea Snacks Submitted HIPPEAS Chickpea Snacks, has raised USD50 million from investment house The Craftory. HIPPEAS, a healthy snacking brand, intends to use the funds to boost innovation, expand production, increase distribution and amplify its positive impact. The Craftory is a USD375 million global investment house focused exclusively on 'championing the world’s boldest, mission-driven consumer brands'. The Craftory is Cause Capital: investing in like-minded companies offering products that positively and boldly impact the categories they serve,...

HIPPEAS® Organic Chickpea Snacks has raised $50M from The Craftory Limited. The Craftory is a revolutionary investment house that is a notably counter-corporate and anti-traditional VC. The brand intends to use the funds to boost innovation, expand production, increase distribution, and amplify its positive impact. The financing consisted of direct investment and secondary purchases of shares from existing HIPPEAS® shareholders, including CAVU Venture Partners. HIPPEAS Organic Chickpea Snacks HIPPEAS®, known for its iconic yellow bag with a chickpea smile, debuted in Q2 of 2016 in the US ...