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New CEO: "HIPPEAS has all the tenets to become a household name and a true lifestyle brand" - Vimarsana News

New CEO: "HIPPEAS has all the tenets to become a household name and a true lifestyle brand"

Subscribe New CEO: “HIPPEAS has all the tenets to become a household name and a true lifestyle brand” By Elizabeth Crawford With this week’s appointment of industry veteran Paul Nardone as the new CEO of HIPPEAS, the organic chickpea snack brand is building an all-star executive team with a strong track record of high-profile exits to help it leverage pandemic-inspired shifts in shopping to get closer to consumers and meet their demand for plant-based, better-for-you snacks. Nardone brings more than 30 years of lea...

New CEO: "HIPPEAS has all the tenants to become a household name and a true lifestyle brand" - Vimarsana News

New CEO: "HIPPEAS has all the tenants to become a household name and a true lifestyle brand"

With this week’s appointment of industry veteran Paul Nardone as the new CEO of HIPPEAS, the organic chickpea snack brand is building an all-star executive team with a strong track record of high-profile exits to help it leverage pandemic-inspired shifts in shopping to get closer to consumers and meet their demand for plant-based, better-for-you snacks.

Hippeas raises $50M to fund innovation and expansion plans - Vimarsana News

Hippeas raises $50M to fund innovation and expansion plans

Dive Brief: Chickpea-based snack brand Hippeas raised $50 million in an investment round from The Craftory Limited. Hippeas said it would use the money to increase innovation, expand production and grow distribution. Hippeas also named Greg Buscher, who has 25 years of C-suite experience and a background in operations and manufacturing, as CFO. In addition, the company added César Melo to its board of directors. Melo, an investor and advisor to early-stage companies in the areas of better-food, better-planet, and better-technology, was previously an executive at companies including Mondelez...

Spreading the PEAS & Love: The Craftory Invests $50M in HIPPEAS® Organic Chickpea Snacks - Vimarsana News

Spreading the PEAS & Love: The Craftory Invests $50M in HIPPEAS® Organic Chickpea Snacks

HIPPEAS® Organic Chickpea Snacks has raised $50M from The Craftory Limited. The Craftory is a revolutionary investment house that is a notably counter-corporate and anti-traditional VC. The brand intends to use the funds to boost innovation, expand production, increase distribution, and amplify its positive impact. The financing consisted of direct investment and secondary purchases of shares from existing HIPPEAS® shareholders, including CAVU Venture Partners. HIPPEAS Organic Chickpea Snacks HIPPEAS®, known for its iconic yellow bag with a chickpea smile, debuted in Q2 of 2016 in the US ...