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In this week's episode of The Drum Network podcast we take a look at behavioral marketing - both the good and the bad. In order to do behavioral science effectively we have to gather information on our audiences. But what happens when that data is misused - and how do we ensure it's only used constructively?
He is also the Managing Director, dentsu mcgarrybowen Vietnam.
Dentsu Asia Pacific has announced the promotion of Siddarth Malhotra to CEO Isobar Vietnam, in addition to his current role as Managing Director dentsu mcgarrybowen Vietnam. Former CEO Isobar Vietnam, Denise Thi, will be moving into the Chair Lady role to focus on employee engagement, clients relati
Cannes Lions has announced changes to the 2022 Awards which include the launch of the Creative B2B Lion and an evolved Creative Commerce Lion. The awards, which each year set the global benchmark for creative excellence in branded communications, will open for entries on 20 January with judging and
Hires, Wins & Business 1 Add to collection Adriano Lombardi and Pedro Mayorga will lead the creative department VMLY&R COMMERCE Mexico today announces the arrival of Adriano Lombardi who, together with Pedro Mayorga, will lead the creative department. "Adriano's experience within WPP is invaluable to VMLY&R COMMERCE. Having worked with him for four years gave me the opportunity to see first-hand his expertise, and I have no doubt that his leadership, vision and performance – together with Pedro Mayorga – are ones to lead the great creative team in Mexico," said Mexico CEO Santiago Cor...